Amazon.com Captures 28% of Top Online Retailer Sales

With total sales that grew year over year 27% to $61.09 billion and North American sales that increased 30% to $34.81 billion in 2012, Amazon continues to dominate the ranks of America’s biggest web retailers, according to Internet Retailer’s 10th anniversary Top 500 Guide®, which ranks the 500 leading e-retailers in the U.S. and Canada based on their annual web sales and other key metrics.

Amazon has remained the top-ranked e-retailer in the Top 500 Guide for a decade and built on its market leadership in 2012 by singlehandedly accounting for 15.4% of all U.S. e-commerce sales of $225.54 million and 28% of all collective Top 500 sales of $216.17 billion, according to the 2013 Top 500 Guide.

More analysis on Amazon.com, all Top 500 retailers and the U.S. online retailing market can be found in the landmark 10th anniversary edition of the 2013 Top 500 Guide®. The Top 500 provides 243 data points for each retailer, including for the first time each retailer’s monthly average paid search spending in 2012 and the countries it ships to. This 10th anniversary edition also features a comprehensive analysis of the past decade of growth for Top 500 online retailers by merchant type and merchandising category measured against overall e-commerce patterns and total retail sales, and a special technology section that chronicles the evolution of e-commerce technology trends over the past 10 years and their impact upon the Top 500 retailers. Updated elements for the 2013 edition include data on each retailer’s 2012 e-mail marketing campaigns, social networking affiliations, monthly web traffic and unique visitors, percent of traffic from search engines, Browser Satisfaction Rating for the Top 100, vendors used in 28 solutions areas and much more.

“Besides being the only real growth segment of the retailing business, e-commerce has also changed the very nature of retailing, fundamentally redefining how products are marketed, how markets are defined, how shoppers interact with merchants and how goods are delivered to consumers,” says Jack Love , Internet Retailer chairman and chief executive officer. “It’s amazing to think of the ways in which e-commerce has evolved since 2003. And the Top 500 Guide has kept its analytical finger on the pulse of the industry the entire time.”

The Internet Retailer 2013 Top 500 Guide® is available in a 448-page print and digital version. The Guide’s data can also be accessed through an online database subscription to Top500Guide.com.