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What’s A Like, Share, or Post Worth These Days?
All shares are not created equal. According to Addshoppers.com recent study of over $5,000,000 in social commerce across their platform they break down it down for us.
E-Mail is still leading the pack for generating sales at a staggering share value of $17.93, followed by Google + at $10.78, and Facebook at $2.35. Due to it’s high volume Facebook leads in the percent of social revenue at just under 39% and apparel coming in as the top category.
According to their statistics the average “Sharer” is a male, 25-34 in the US, and their shares are worth on average $2.04 in social commerce revenue. Take a look below at the detailed infographic to see how it all breaks down.