Pay Per Click advertising industry has grown by leaps and bounds over the past five years. However, it’s no surprise that it still remains a mystery to many business owners and entrepreneurs worldwide. While there is plenty of information available on PPC advertising on the web, it’s very hard to find it unless you know exactly what you’re looking for.<>As a resolution to this problem, one of the first books dedicated to Pay Per Click marketing has been released this month. Called “Pay-Per-Click Search Engine Marketing Handbook,” it serves as a how-to guide to beginners and a handy reference to experienced advertisers.