Ask Jeeves, Inc., a leading provider of information retrieval technologies, brands and Internet advertising services, today announced the general availability of Ask Jeeves Sponsored Listings. Available to existing Ask Jeeves advertisers since August 1st, Ask Jeeves Sponsored Listings is a new search advertising product that allows advertisers to more effectively purchase, manage and optimize campaigns on Ask Jeeves (Ask.com) and its advertising syndication network. Ask Jeeves Sponsored Listings has replaced the Company's Premier Listings product with an open-auction system that provides easier access for a diverse range of search advertisers. Advertisers will receive premier placement on Ask Jeeves above Google AdWords, which will also continue to be distributed on Ask Jeeves.

"The new Ask Jeeves Sponsored Listings system will be a welcome addition to the search advertising marketplace for several reasons, one of which is direct control over placement on Ask Jeeves," said Dana Todd, founding partner of SiteLab International, Inc, a full service interactive agency offering integrated marketing and engineering services designed to build brand awareness and online market positioning. "In addition, the system will enable advertisers to purchase visibility on Ask Jeeves and its syndication network at current market price, an improvement over the previous product which involved a fixed price for the entire contract term."

    Key advertiser benefits include:

	
    -- Premium placement on Ask Jeeves and its syndication network
    -- Low spend minimum that enables both large and small advertisers to
       purchase search advertising via a self-service system
    -- Increased visibility into campaign performance, enabling more effective
       management of campaigns
	

"The quality of Ask Jeeves unique search traffic, coupled with its extensive reach and unparalleled customer service consistently brought Ask Jeeves' advertising products into the advertising mix for our clients," said Ron Belanger, vice president of search and affiliate marketing of Carat Interactive, a communications agency providing online marketing and internet consulting services. "Now, with the increased visibility and campaign control, streamlined interface and premier placement that the new automated Ask Jeeves Sponsored Listings offers, we are aggressively buying into the new system and rolling out the program to our entire portfolio of advertisers."

Ask Jeeves Sponsored Listings is available immediately at http://sponsoredlistings.ask.com .