ADTECH US, one of the global leaders in ad management solutions, announced the availability of Dashboard, a newly developed tool that allows users to view detailed campaign information and control on-line advertising from an individual’s desktop location. With ADTECH US’ Dashboard, users can personalize settings to assemble all relevant campaign information and view from one central location. This allows users to react and respond immediately.

For Nils Winkler, Managing Director and Senior Vice President of Sales for ADTECH US, the introduction of the Dashboard is a product development milestone as it emphasises the company’s product strategy: “In the evolution of our product, we are trying to put the user’s experience first and foremost. The flexibility of the Dashboard tool meets this goal and we are excited to see the reaction from our customers of this newest development.”

The new Dashboard tool allows users to pull up important information directly from the system, instead of obtaining it from a traffic manager as was previously the case.

The Dashboard reflects a personal point of view and individual demands - users choose from a large pool of ad management information including utilization of advertising space, return figures, campaign status, and system notifications. The user then groups this information – packaged in individual widgets – on their screens using a very simple “drag & drop” function. The widgets can also be individually configured in terms of their information content.

After just a few days of working with the Dashboard, Meghan Wherrity, Revenue Operations Manager for Fotolog was excited about the new feature: “We save time thanks to the individual configuration of the user desktop. The booking team now has an overview of the most important and relevant information from our advertising network. The Dashboard widgets also allow us to execute banner bookings directly– without having to go through the menu navigation. One click is all it takes - this is simply fantastic.”