Eyeblaster, the leader in rich media advertising delivery and management, today announced a new program with Yahoo! to offer more powerful, rich media banner advertising without additional serving fees.Eyeblaster, the leader in rich media advertising delivery and management, today announced a new program with Yahoo! to offer more powerful, rich media banner advertising without additional serving fees. Available immediately, all of Yahoo!’s banner inventory will support 100K of advertising content, powered by Eyeblaster, enabling marketers to enhance their creative capabilities on Yahoo!. Eyeblaster’s 100K Polite Banners allow for more than 300% larger files to be served into standard sized banner units.

The Polite Banner allows up to 100K files sizes to be served into traditional banner ad units, typically limited to 15-20K. Using Eyeblaster’s polite and sequential downloading as well as Eyeblaster’s proprietary file compression, Polite Banners do not affect the loading speed of web pages, leaving the user’s Web surfing experience intact, regardless of how large the file size.

“Eyeblaster’s polite technology enhances the capabilities of Yahoo!’s media offerings, providing a richer creative palette for our advertisers to develop more engaging advertising,” said Todd Teresi, vice president, business operations, Yahoo!, Inc. “Equally important to Yahoo! is providing the best user experience on the Internet, and polite technology ensures that our users are not hampered by any delays in the delivery of the content they are actively seeking.”

“Eyeblaster has a long standing relationship with Yahoo! and we are proud to offer this program to help them deliver the best results for their advertisers,” said Paul Kadin, Executive vice president of marketing and strategy, Eyeblaster. “This technology further exemplifies how Eyeblaster’s ad format innovations extend the range of rich media options for publishers and advertisers alike.”

The introduction of the 100K Polite Banner on Yahoo! kicks off Eyeblaster’s own advertising campaign which will promote the Polite Banner and Eyeblaster’s other rich media ad formats. In addition to the ad campaign, the Yahoo! sales team will be fully supported by Eyeblaster’s marketing, sales and client services department including Eyeblaster’s creative consulting services for mock-ups and demos.

For more information visit http://www.eyeblaster.com/