Falcon-Software Company’s FalconEFX division today announced a contract agreement for the development of web-based rich-media marketing commercials for Virtuoso’s Great Escapes family travel packages. The online promotional commercials will be approximately 15 seconds each, using Macromedia Flash technology, incorporating animated graphics and photography, narrative audio tracks, ambient background music and special effects.

To date, Virtuoso has contracted FalconEFX for the production of over 50 rich-media promo-page commercials as part of their travel package marketing strategy. Each promo-page comes bundled with web analytics (performance tracking software), which allows the client to track the performance and ad campaign effectiveness.

Virtuoso, Ltd. www.virtuoso.com, with corporate offices in Ft. Worth, Texas and Seattle, Washington is a network of expert vacation-planning travel agents that specialize in connecting travelers to the world's best vacation destinations. Virtuoso's personal relationships with the top hotels, resorts, spas, lodges, cruise lines and tour companies provide incredible values and rare experiences - from complimentary upgrades and amenities, to special recognition and privileged access.

About Falcon-Software Company, Inc.
Falcon-Software Company www.falcon-software.com is a leading web design and multimedia firm specializing in web based solutions for companies across North America. Falcon-Software delivers a powerfully effective range of strategic and creative services, which includes creative design, e-Business applications and multimedia marketing production.